In August last year, when researchers from KPMG visited Bolton Rwanda in a search for Rwanda's top 100 medium-size companies, a senior manager Mr Raghu was not interested in talking to them.
He felt it was simply a time-wasting exercise with no immediate benefit to his business. He reluctantly received them and answered their questions, most of them sounded "useless at the time," just out of courtesy.
Bolton Rwanda emerged among the top 100 out of the more than 200 companies surveyed. Last week, about nine months after the survey, Raghu returned to tell a different story--the story of enormous benefits his company has gained since becoming a member of the Top 100 Club.
He equates the recognition bestowed upon his company to an ISO certification--an international mark of quality issued to outstanding brands.
Raghu says the recognition had helped the company strengthen its brand and win trust from clients, most of them government institutions. He encouraged others to participate.
"We shall definitely participate again in this year's survey, and I encourage other to participate," he said during the launch of this year's survey in Kigali last week.
Mr Raghu is certainly right in his opinion because of the quite rigorous assessment procedure participating companies go through. The process looks at key indicators of growing a business such as profitability, corporate governance and business performance in general.
There are many more benefits for those companies that join the Top 100 Club. They include networking among club members during which they engage and discuss issues that affect medium sized companies. They also have opportunities to meet with successful managers of big companies from whom they can get insights into how to grow their businesses.
Perhaps the most exciting of all is interaction with experts at KPMG from whom they can learn more about business and get training on topics such as tax planning, cash management, marketing, strategic planning, raising capital, leveraging technology and human resources management.
A project of an international professional business services and audit firm KPMG, the annual survey aims at showcasing and recognizing excellence in business in areas such as revenue growth, returns to shareholders and expansion strategies.
Participating companies must have been in operation for at least three years and have audited accounts, must not be listed on the stock exchange and should have a turnover of Frw 50 million to Frw 6 billion. Financial institutions like banks, SACCOs and insurance companies are excluded from the survey.
Most businesses in Rwanda are in this category of Small and Medium Enterprises (SMEs) often described as the "engine" that powers the economy because of their contribution to the country's tax revenue and employment.
This year's survey targets about 400 companies--double the number of last year's participants. The Permanent Secretary ministry of trade and commerce, Emmanuel Hategeka, launched the survey in Kigali on May 22.
The survey is sponsored by the Rwanda Development Board (RDB), Nation Media Group. Several institutions such including banks and the Rwanda Social Security Board have joined hands to sponsor this year's survey.
"By giving recognition to companies, we are investing in the multinationals of tomorrow and meeting one of the national goals of Rwanda which is to move from poverty eradication to wealth creation," KPMG said in a statement.
Hategeka encouraged participating companies in this category to work hard towards graduating to the club of larger corporations with a view of expanding outside Rwanda.
"We have witnessed an influx of companies, I now want o see the reverse--that is you [Rwandan companies] going out," Hategeka said.
Findings of last year's survey show that a sizeable number of the companies surveyed planned to expand to neighboring countries with 69% of them mentioning Burundi as their top investment destination.
About 48% are eying Uganda while in third place is Kenya with 41%. Only 31% of the companies preferred Tanzania, the regions second largest economy after Kenya.
Construction, agriculture, Food, hotel and hospitality industry, services industry, manufacturing, transport and tourism are the areas most companies see as having big potential for expansion both domestically and regionally.
In Rwanda, the construction industry has been the fastest growing sector of the economy in last couple of years, accounting for 23.6 % of the country's Gross Domestic Product (GDP) in 2011 and 15.2% last year.
Last year, about 200 companies participated in the first ever such survey in the country from which the top 100 were selected. This year's top 100 will be crowned during a gala on November 1.
According to the survey, high interest rates now averaging 20-24% are a major obstacle to growth of businesses. The companies also want flexibility in loan repayment because sometimes customers delay paying and cause temporary cash flow problems.
BY EDWARD OJULU